Taking care of the skin on the face doesn't need to be complicated.
As we age our skin begins to loose its facial fat, collagen and our skin tends to become more on the dryer side.
Adding back vitamins like E and A(phyto-retinol which keeps things firmer), moisture and anti-inflammatory properties, will give you a recipe for softer, plumper, smoother skin.
Here's a tip:
As we go through the day our skin becomes dryer. Adding more moisture in the evening before rest, a light moisturizer or serum in the AM and a pick me up mist in the afternoon, will keep your skin looking fresh all day long.